Bulk Foods vs Sunridge Farms · Bay Area shelf head-to-head
Bulk Foods and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupSunridge Farms sits further up the premium end
Bulk Foods
Sunridge Farms
48
brand power
59
44
products
180
14
categories
17
19
subcategories
39
2
grocers
11
$9.74
avg price
$8.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bulk Foods▭ Sunridge Farms
Distribution · 30% of score8·46
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts7 vs 49 SKUs
only Bulk Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bulk Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bulk Foods · Sunridge Farms
