Burlap & Barrel vs Simply Organic · Bay Area shelf head-to-head
Burlap & Barrel and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupBurlap & Barrel sits further up the premium end
Burlap & Barrel
Simply Organic
39
brand power
68
23
products
109
2
categories
10
15
subcategories
43
4
grocers
18
$22.88
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burlap & Barrel▭ Simply Organic
Distribution · 30% of score17·75
carried in 4 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices20 vs 44 SKUs
2% of shelf
only Burlap & Barrel
no top category Simply Organic doesn’t also play in.
only Simply Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burlap & Barrel · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burlap & Barrel · Simply Organic
