Burlap & Barrel vs Spicely Organics · Bay Area shelf head-to-head
Burlap & Barrel and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineup
Burlap & Barrel
Spicely Organics
39
brand power
63
23
products
163
2
categories
9
15
subcategories
50
4
grocers
13
$22.88
price per oz
$43.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burlap & Barrel▭ Spicely Organics
Distribution · 30% of score17·54
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burlap & Barrel
no top category Spicely Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burlap & Barrel · 2
only Spicely Organics · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burlap & Barrel · Spicely Organics
