Cadia vs Woodland's Market · Bay Area shelf head-to-head
Cadia and Woodland's Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupWoodland's Market sits further up the premium end
Cadia
Woodland's Market
57
brand power
45
194
products
18
54
categories
14
10
grocers
1
37.0¢
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Woodland's Market
Distribution · 30% of score42·4
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta11 vs 1 SKUs
only Cadia
only Woodland's Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 9
only Woodland's Market · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Woodland's Market