Cento vs Mutti · Bay Area shelf head-to-head
Cento and Mutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mutti carries more Brand PowerMutti is in more Bay Area grocersCento fields the deeper lineupCento sits further up the premium end
Cento
Mutti
53
brand power
59
50
products
27
13
categories
4
23
subcategories
7
12
grocers
18
64.7¢
price per oz
44.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cento▭ Mutti
Distribution · 30% of score50·75
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces6 vs 10 SKUs
only Cento
only Mutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cento · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cento · Mutti
