Clover Sonoma vs Straus Family Creamery · Bay Area shelf head-to-head
Clover Sonoma and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery is in more Bay Area grocersClover Sonoma fields the deeper lineup
Clover Sonoma
Straus Family Creamery
68
brand power
65
114
products
44
12
categories
9
23
subcategories
11
18
grocers
20
17.6¢
price per fl oz
39.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Straus Family Creamery
Distribution · 30% of score75·83
carried in 18 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dairy Toppings3 vs 1 SKUs
only Clover Sonoma
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Straus Family Creamery
