Columbus vs Boar's Head · Bay Area shelf head-to-head
Columbus and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus is in more Bay Area grocersBoar's Head fields the deeper lineupBoar's Head sits further up the premium end
Columbus
Boar's Head
60
brand power
58
40
products
173
6
categories
20
13
subcategories
49
16
grocers
10
$1.69
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbus▭ Boar's Head
Distribution · 30% of score67·42
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats12 vs 50 SKUs
3% of shelf
only Columbus
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Columbus · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbus · Boar's Head
