Del Monte vs Essential Everyday · Bay Area shelf head-to-head
Del Monte and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersEssential Everyday fields the deeper lineupDel Monte sits further up the premium end
Del Monte
Essential Everyday
66
brand power
58
114
products
214
10
categories
44
25
subcategories
57
14
grocers
8
24.4¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Monte▭ Essential Everyday
Distribution · 30% of score58·33
E
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Monte · Essential Everyday
