Garofalo vs Jovial · Bay Area shelf head-to-head
Garofalo and Jovial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupJovial sits further up the premium end
Garofalo
Jovial
41
brand power
63
28
products
40
4
categories
12
17
subcategories
23
10
grocers
18
38.7¢
price per oz
55.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garofalo▭ Jovial
Distribution · 30% of score42·75
carried in 10 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garofalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Garofalo · 1
only Jovial · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garofalo · Jovial
