Garofalo vs Rummo · Bay Area shelf head-to-head
Garofalo and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocers
Garofalo
Rummo
41
brand power
51
28
products
29
4
categories
2
17
subcategories
15
10
grocers
15
38.7¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garofalo▭ Rummo
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garofalo
only Rummo
no top category Garofalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Garofalo · 1
only Rummo · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garofalo · Rummo
