Hummingbird vs Woodstock · Bay Area shelf head-to-head
Hummingbird and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineup
Hummingbird
Woodstock
39
brand power
64
25
products
138
6
categories
25
13
subcategories
38
4
grocers
16
$1.57
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hummingbird▭ Woodstock
Distribution · 30% of score17·67
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 17 SKUs
only Hummingbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hummingbird · 0
no exclusive doors — everywhere Hummingbird is, Woodstock is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hummingbird · Woodstock
