Italian Harvest vs Rustichella D'abruzzo · Bay Area shelf head-to-head
Italian Harvest and Rustichella D'abruzzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustichella D'abruzzo carries more Brand PowerRustichella D'abruzzo is in more Bay Area grocersRustichella D'abruzzo fields the deeper lineup
Italian Harvest
Rustichella D'abruzzo
33
brand power
55
25
products
68
9
categories
7
15
subcategories
22
4
grocers
12
81.1¢
price per oz
73.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italian Harvest▭ Rustichella D'abruzzo
Distribution · 30% of score17·50
I
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italian Harvest
only Rustichella D'abruzzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Italian Harvest · 1
only Rustichella D'abruzzo · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italian Harvest · Rustichella D'abruzzo
