Jovial vs Garofalo · Bay Area shelf head-to-head
Jovial and Garofalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupJovial sits further up the premium end
Jovial
Garofalo
63
brand power
41
40
products
28
12
categories
4
23
subcategories
17
18
grocers
10
55.9¢
price per oz
38.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jovial▭ Garofalo
Distribution · 30% of score75·42
carried in 18 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jovial
only Garofalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jovial · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jovial · Garofalo
