Let's Do Organic vs Bob's Red Mill · Bay Area shelf head-to-head
Let's Do Organic and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupLet's Do Organic sits further up the premium end
Let's Do Organic
Bob's Red Mill
59
brand power
81
21
products
210
9
categories
25
12
subcategories
51
19
grocers
22
72.7¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Let's Do Organic▭ Bob's Red Mill
Distribution · 30% of score79·92
L
carried in 19 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients6 vs 17 SKUs
L
2% of shelf
only Let's Do Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Let's Do Organic · Bob's Red Mill
