Mollie's vs Mollie Stone's · Bay Area shelf head-to-head
Mollie's and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineupMollie's sits further up the premium end
Mollie's
Mollie Stone's
48
brand power
52
83
products
114
27
categories
31
41
subcategories
32
2
grocers
5
$12.63
price per item
$12.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie's▭ Mollie Stone's
Distribution · 30% of score8·21
M
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mollie's · 0
no exclusive doors — everywhere Mollie's is, Mollie Stone's is too.
only Mollie Stone's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie's · Mollie Stone's
