Mollie's vs Mollies Own · Bay Area shelf head-to-head
Mollie's and Mollies Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerMollies Own is in more Bay Area grocersMollie's fields the deeper lineup
Mollie's
Mollies Own
48
brand power
43
83
products
17
27
categories
11
41
subcategories
13
2
grocers
4
$12.63
price per item
$10.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie's▭ Mollies Own
Distribution · 30% of score8·17
M
M
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mollie's · 0
no exclusive doors — everywhere Mollie's is, Mollies Own is too.
only Mollies Own · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie's · Mollies Own
