Mollie's vs New Bread · Bay Area shelf head-to-head
Mollie's and New Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerNew Bread is in more Bay Area grocersMollie's fields the deeper lineupNew Bread sits further up the premium end
Mollie's
New Bread
48
brand power
40
83
products
34
27
categories
6
41
subcategories
13
2
grocers
3
$1.33
price per oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie's▭ New Bread
Distribution · 30% of score8·13
M
N
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mollie's · 2
only New Bread · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie's · New Bread
