Montebello vs Bionaturae · Bay Area shelf head-to-head
Montebello and Bionaturae, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineup
Montebello
Bionaturae
27
brand power
61
16
products
40
2
categories
9
10
subcategories
19
8
grocers
18
40.8¢
price per oz
44.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Montebello▭ Bionaturae
Distribution · 30% of score33·75
M
B
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score74·96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Montebello
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Montebello · 1
only Bionaturae · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Montebello · Bionaturae
