Napoleon Co. vs Reese's · Bay Area shelf head-to-head
Napoleon Co. and Reese's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineup
Napoleon Co.
Reese's
38
brand power
64
36
products
93
13
categories
13
18
subcategories
20
9
grocers
16
89.7¢
price per oz
71.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Napoleon Co.▭ Reese's
Distribution · 30% of score38·67
N
R
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score95·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Seafood5 vs 4 SKUs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Napoleon Co. · 1
only Reese's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Napoleon Co. · Reese's
