Navitas Organics vs Nutiva · Bay Area shelf head-to-head
Navitas Organics and Nutiva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Navitas Organics carries more Brand PowerNavitas Organics is in more Bay Area grocersNavitas Organics fields the deeper lineupNavitas Organics sits further up the premium end
Navitas Organics
Nutiva
57
brand power
39
27
products
16
11
categories
5
14
subcategories
9
14
grocers
11
$1.91
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Navitas Organics▭ Nutiva
Distribution · 30% of score58·46
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients4 vs 1 SKUs
only Navitas Organics
only Nutiva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Navitas Organics · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Navitas Organics · Nutiva
