Newman's Own vs Pamela's · Bay Area shelf head-to-head
Newman's Own and Pamela's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupPamela's sits further up the premium end
Newman's Own
Pamela's
65
brand power
51
71
products
23
13
categories
8
20
subcategories
9
19
grocers
15
98.9¢
price per oz
78.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newman's Own▭ Pamela's
Distribution · 30% of score79·63
carried in 19 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Newman's Own
only Pamela's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newman's Own · Pamela's
