Now vs Dr. Hauschka · Bay Area shelf head-to-head
Now and Dr. Hauschka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now is in more Bay Area grocersNow fields the deeper lineupDr. Hauschka sits further up the premium end
Now
Dr. Hauschka
50
brand power
46
75
products
40
14
categories
7
20
subcategories
13
4
grocers
1
$2.95
price per fl oz
$25.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now▭ Dr. Hauschka
Distribution · 30% of score17·4
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Hauschka
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dr. Hauschka · 0
no exclusive doors — everywhere Dr. Hauschka is, Now is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now · Dr. Hauschka
