Pacific Foods vs Plantstrong · Bay Area shelf head-to-head
Pacific Foods and Plantstrong, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineupPlantstrong sits further up the premium end
Pacific Foods
Plantstrong
69
brand power
33
93
products
10
12
categories
6
18
subcategories
6
19
grocers
5
20.1¢
price per fl oz
20.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacific Foods▭ Plantstrong
Distribution · 30% of score79·21
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Meals2 vs 2 SKUs
only Pacific Foods
only Plantstrong
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacific Foods · Plantstrong
