Pamela's vs Newman's Own · Bay Area shelf head-to-head
Pamela's and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupPamela's sits further up the premium end
Pamela's
Newman's Own
51
brand power
65
23
products
71
8
categories
13
9
subcategories
20
15
grocers
19
78.4¢
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pamela's▭ Newman's Own
Distribution · 30% of score63·79
carried in 15 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Newman's Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pamela's · Newman's Own
