Pepperidge Farm vs Schär · Bay Area shelf head-to-head
Pepperidge Farm and Schär, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerSchär is in more Bay Area grocersPepperidge Farm fields the deeper lineupSchär sits further up the premium end
Pepperidge Farm
Schär
63
brand power
56
68
products
29
10
categories
9
14
subcategories
17
13
grocers
15
$1.04
price per oz
91.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm▭ Schär
Distribution · 30% of score54·63
S
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepperidge Farm
only Schär
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm · Schär
