Pillsbury vs Bob's Red Mill · Bay Area shelf head-to-head
Pillsbury and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
Pillsbury
Bob's Red Mill
72
brand power
81
74
products
210
10
categories
25
14
subcategories
51
12
grocers
22
36.5¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pillsbury▭ Bob's Red Mill
Distribution · 30% of score50·92
carried in 12 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cake Mixes10 vs 5 SKUs
15% of shelf
only Pillsbury
only Bob's Red Mill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pillsbury · 0
no exclusive doors — everywhere Pillsbury is, Bob's Red Mill is too.
only Bob's Red Mill · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pillsbury · Bob's Red Mill
