Plantstrong vs Pacific Foods · Bay Area shelf head-to-head
Plantstrong and Pacific Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineupPlantstrong sits further up the premium end
Plantstrong
Pacific Foods
33
brand power
69
10
products
93
6
categories
12
6
subcategories
18
5
grocers
19
20.5¢
price per fl oz
20.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plantstrong▭ Pacific Foods
Distribution · 30% of score21·79
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Meals2 vs 2 SKUs
only Plantstrong
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Plantstrong · 1
only Pacific Foods · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plantstrong · Pacific Foods
