Primal Kitchen vs Newman's Own · Bay Area shelf head-to-head
Primal Kitchen and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen fields the deeper lineupPrimal Kitchen sits further up the premium end
Primal Kitchen
Newman's Own
63
brand power
65
85
products
71
6
categories
13
31
subcategories
20
19
grocers
19
79.5¢
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primal Kitchen▭ Newman's Own
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Primal Kitchen
only Newman's Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primal Kitchen · Newman's Own
