Rummo vs Garofalo · Bay Area shelf head-to-head
Rummo and Garofalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocers
Rummo
Garofalo
51
brand power
41
29
products
28
2
categories
4
15
subcategories
17
15
grocers
10
37.4¢
price per oz
38.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rummo▭ Garofalo
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rummo
no top category Garofalo doesn’t also play in.
only Garofalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rummo · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rummo · Garofalo
