Schär vs Pepperidge Farm · Bay Area shelf head-to-head
Schär and Pepperidge Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerSchär is in more Bay Area grocersPepperidge Farm fields the deeper lineupSchär sits further up the premium end
Schär
Pepperidge Farm
56
brand power
63
29
products
68
9
categories
10
17
subcategories
14
15
grocers
13
91.2¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schär▭ Pepperidge Farm
Distribution · 30% of score63·54
S
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Schär
only Pepperidge Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schär · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schär · Pepperidge Farm
