Shirakiku vs Ocean's Halo · Bay Area shelf head-to-head
Shirakiku and Ocean's Halo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean's Halo carries more Brand PowerOcean's Halo is in more Bay Area grocersShirakiku fields the deeper lineup
Shirakiku
Ocean's Halo
47
brand power
56
35
products
25
17
categories
12
2
grocers
13
$7.58
avg price
$7.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shirakiku▭ Ocean's Halo
Distribution · 30% of score8·54
S
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shirakiku · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shirakiku · Ocean's Halo
