Straus Family Creamery vs Clover Sonoma · Bay Area shelf head-to-head
Straus Family Creamery and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery is in more Bay Area grocersClover Sonoma fields the deeper lineup
Straus Family Creamery
Clover Sonoma
65
brand power
68
44
products
114
9
categories
12
11
subcategories
23
20
grocers
18
39.0¢
price per fl oz
17.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Straus Family Creamery▭ Clover Sonoma
Distribution · 30% of score83·75
carried in 20 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dairy Toppings1 vs 3 SKUs
only Straus Family Creamery
only Clover Sonoma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Straus Family Creamery · Clover Sonoma
