Sunridge Farms vs Bulk Foods · Bay Area shelf head-to-head
Sunridge Farms and Bulk Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupSunridge Farms sits further up the premium end
Sunridge Farms
Bulk Foods
59
brand power
48
180
products
44
17
categories
14
39
subcategories
19
11
grocers
2
$8.38
avg price
$9.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunridge Farms▭ Bulk Foods
Distribution · 30% of score46·8
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts49 vs 7 SKUs
only Bulk Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunridge Farms · Bulk Foods
