Lining them up…
United Markets and United Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
exclusive to United Markets·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere United Markets is, United Market is too.
no exclusive doors — everywhere United Market is, United Markets is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: United Markets · United Market
33 products in the catalog·21 products in the catalog
spans 9 categories · 15 subcategories·spans 9 categories · 13 subcategories
~3% average share on the shelves it competes on·~1% average share on the shelves it competes on