Woodland's Market vs Mollie's · Bay Area shelf head-to-head
Woodland's Market and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's is in more Bay Area grocersMollie's fields the deeper lineup
Woodland's Market
Mollie's
45
brand power
48
18
products
83
14
categories
27
14
subcategories
41
1
grocers
2
$1.19
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Woodland's Market▭ Mollie's
Distribution · 30% of score4·8
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Woodland's Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Woodland's Market · 1
only Mollie's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Woodland's Market · Mollie's
