Amy's Kitchen at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Amy's Kitchen is a family-owned American company that specializes in organic and non-GMO convenience and frozen foods.
Amy's Kitchen isn’t on World Market’s shelf yet in any of its 4 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Thai Coconut Soup in Canned Soup.
World Market stocks canned soup thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 15 other Bay Area grocers.
The more differentiated opening is canned soup: World Market stocks only 7 there, so Amy's Kitchen Thai Coconut Soup stands out rather than blending in.
World Market merchandises 7 of the 22 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin canned soup shelf as a point of difference.
The full runway · across 4 stores
Every category Amy's Kitchen plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in canned soup. Each dot is a product on the shelf, by its cost per oz (hover for which). Amy's Kitchen (orange) sits in line with the shelf.
What to bring to land
Amy's Kitchen’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
