Forager Project at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Forager Project is a family-owned, organic, plant-based creamery based in San Francisco, California, specializing in dairy-free products made from organic cashews and coconuts.
It’s already on the shelf here, with 17 SKUs across 5 categories. The growth is depth and breadth: 2 categories to widen and 7 new doors to enter.
Lead with Organic Cashew & Coconut Milk Yogurt, Blueberry in Dairy-Free Yogurt.
Sprouts Farmers Market stocks dairy-free yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
Sprouts Farmers Market merchandises 13 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Forager Project plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 14 SKUs. Room to widen the line.
On shelf here, but only 5 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in dairy-free yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Forager Project (orange) sits in line with the shelf.
What to bring to expand
Forager Project’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
