Rummo at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Rummo is an esteemed Italian pasta manufacturer known for its commitment to quality and tradition since 1846.
It’s already on the shelf here, with 4 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 11 new doors to enter, replicated across all 2 stores.
Lead with Tubetti Mezzani Rigati, 72 in Rigatoni Pasta.
Pacific Market stocks rigatoni pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is rigatoni pasta: Pacific Market stocks only 5 there, so Rummo Tubetti Mezzani Rigati, 72 stands out rather than blending in.
Pacific Market merchandises 15 of the 15 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin rigatoni pasta shelf as a point of difference.
The full runway · across 2 stores
Every category Rummo plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Rummo’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
