Rummo at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Rummo is an esteemed Italian pasta manufacturer known for its commitment to quality and tradition since 1846.
It’s already on the shelf here, with 18 SKUs across 13 categories. The growth is depth and breadth: 7 categories to widen and 1 new door to enter.
Lead with Linguine Gf in Linguine Pasta.
Sprouts Farmers Market stocks linguine pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is linguine pasta: Sprouts Farmers Market stocks only 3 there, so Rummo Linguine Gf stands out rather than blending in.
Sprouts Farmers Market merchandises 15 of the 15 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin linguine pasta shelf as a point of difference.
The full runway
Every category Rummo plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
Rummo’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
