Reading the shelf…

Shelf playbook

Sargento at Pacific Market

Pacific Market is a specialty independent running 2 Bay Area stores.

Sargento is a brand renowned for its real, natural cheese products, offering a variety of cheese slices, shredded cheese, and cheese-based snacks.

It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 13 new doors to enter, replicated across all 2 stores.

fit strength / 100

Category fit · 35%94

Pacific Market merchandises 16 of the 17 categories the brand sells.

Values match · 25%45

no strong clean/diet signal either way.

Brand pull · 25%40

brand excitement 40/100.

White space · 15%60

maps onto categories the store already runs.

The full runway · across 2 stores

Every category Sargento plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

CheddarExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 44 SKUs (fleet median 31)Sargento here 0/9

up against: tillamook 10, gold rush 7, clover sonoma 4, gold rush creamery 2, laclare family creamery 2

Cheese BlendExtend

Already stocked here in other categories, so this one is a natural extension.

How it prices

Where it would price in cheddar. Each dot is a product on the shelf, by its cost per oz (hover for which). Sargento (orange) sits in line with the shelf.

shelf median $0.82/oz

What to bring to expand

Sargento’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Sargento Muenster Sliced Cheese, 11 Slices

$2.99$0.37/ozat 6 grocers

Sargento Off The Block 4 Cheese Mexican Fine Cut Shredded Cheese

$3.46$0.43/ozat 6 grocers

Sargento Sharp Cheddar Sliced Cheese, 11 slices

$2.99

Already on the shelf

Sargento Provolone with Smoke Flavor Sliced Cheese, 12 slices

$6.09$0.76/oz

Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →

Pacific Market depth 11 SKUs (fleet median 6)Sargento here 0/8

String and Stick CheeseExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 3 SKUs (fleet median 5)Sargento here 0/5

up against: galbani 1, gold rush creamery 1, organic valley® 1

CrackersExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 34 SKUs (fleet median 85)Sargento here 0/4

up against: pepperidge farm goldfish 9, rustic bakery 5, cheez-it 3, milton's 2, partners 2

Swiss CheeseExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 3 SKUs (fleet median 3)Sargento here 0/3

up against: gold rush 2, tillamook 1

MozzarellaExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 14 SKUs (fleet median 10)Sargento here 0/3

up against: belgioioso 3, galbani 3, organic valley® 2, gold rush 1, gold rush creamery 1

Pepperjack CheeseExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 8 SKUs (fleet median 5)Sargento here 0/2

up against: gold rush creamery 2, tillamook 2, clover sonoma 1, gold rush 1, green valley creamery 1

Monterey JackExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 8 SKUs (fleet median 3)Sargento here 0/2

up against: gold rush 4, tillamook 2, petaluma gold 1, rumiano cheese company 1

SalamiExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 16 SKUs (fleet median 15.5)Sargento here 0/2

up against: creminelli fine meats 5, busseto foods 3, gallo salame 3, journeyman meat co. 2, columbus 1

HavartiExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 3 SKUs (fleet median 2)Sargento here 0/1

up against: castello 2, rumiano cheese company 1

GoudaExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 6 SKUs (fleet median 4)Sargento here 0/1

up against: boar's head 2, a dutch masterpeice 1, point reyes farmstead cheese company 1, red apple cheese 1

ParmesanExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 9 SKUs (fleet median 8)Sargento here 0/1

up against: belgioioso 4, marin specialty foods 2, kraft 1, marin french cheese co. 1, stella 1

Prepared Sandwiches and WrapsExtend

Already stocked here in other categories, so this one is a natural extension.

Pacific Market depth 34 SKUs (fleet median 17)Sargento here 0/1

up against: bolani 2, afc 1, galant 1, paramount piroshki 1

ProvoloneHolding

Fully stocked here (1/1 SKUs).

Pacific Market depth 1 SKUs (fleet median 2)Sargento here 1/1

Snack PacksThin shelf

The store barely carries this category, so it is a hard sell.

Pacific Market depth 1 SKUs (fleet median 4)Sargento here 0/9

up against: hillshire farm 1

Meat Cheese Combos and TraysThin shelf

The store barely carries this category, so it is a hard sell.

Pacific Market depth 2 SKUs (fleet median 3)Sargento here 0/1

up against: boar's head 2

MuensterThin shelf

The store barely carries this category, so it is a hard sell.

Pacific Market depth 0 SKUs (fleet median 2)Sargento here 0/1

· Tillamook Extra Sharp Cheddar Cheese Block, 32oz