Reading the shelf…

Shelf playbook

Signature Farms at United Markets

United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.

Signature Farms is a grocery brand specializing in a variety of nuts and candy products.

Signature Farms isn’t on United Markets’ shelf yet. The opening: 25 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%81

United Markets merchandises 26 of the 32 categories the brand sells.

Values match · 25%45

no strong clean/diet signal either way.

Brand pull · 25%20

brand excitement 20/100.

White space · 15%30

the categories it plays in are already deep here.

The full runway

Every category Signature Farms plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Trail MixEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 28 SKUs (fleet median 7)Signature Farms here 0/8

up against: sunridge farms 10, power up 3, second nature 2, beer nuts 1, eden foods 1

AlmondsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Signature Farms’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Signature Farms Gummy Worms, Sour, Neon

$6.99$0.54/ozat 4 grocers

Signature Farms Peach Rings, Gummy

$6.09$0.55/ozat 4 grocers

Signature Farms Pretzels, Covered, Yogurt Flavored

$6.09$1.01/oz

Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →

United Markets depth 44 SKUs (fleet median 13)

Signature Farms here 0/5

Gummy CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 39 SKUs (fleet median 25)Signature Farms here 0/5

up against: haribo 12, albanese 9, blobs 2, king henry's 2, smartsweets 2

Chocolate Covered NutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 17 SKUs (fleet median 7)Signature Farms here 0/3

up against: sunridge farms 3, wonderful 2, lifestyle health 1, ritter sport 1, skinnydipped 1

Sour CandyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 19 SKUs (fleet median 10)Signature Farms here 0/3

up against: smartsweets 3, albanese 2, haribo 2, zweet 2, chili chews 1

CashewsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 18 SKUs (fleet median 5)Signature Farms here 0/3

up against: Earthside Farms 2, from the fields’ 2, sunridge farms 2, gus's 1, king henry's 1

Other SnacksEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 24 SKUs (fleet median 12.5)Signature Farms here 0/2

up against: biena 3, seapoint farms 3, ashapops 2, corn nuts 2, aladdin bakers 1

Dried ApricotsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 8 SKUs (fleet median 2)Signature Farms here 0/2

up against: made in nature 2, sunridge farms 2, delightfully turkish 1, fruit bliss 1

Sunflower SeedsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 9 SKUs (fleet median 4)Signature Farms here 0/2

up against: david 4, sunridge farms 2, gus's 1, planters 1

Lime JuiceEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 8 SKUs (fleet median 3)Signature Farms here 0/2

up against: sicilia 2, ingrilli 1, nellie & joe's 1, realime 1, rose's 1

Lemon JuiceEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 7 SKUs (fleet median 3)Signature Farms here 0/2

up against: realemon 2, santa cruz organic 2, ingrilli 1, sicilia 1, volcano 1

Ginger CandyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 18 SKUs (fleet median 4)Signature Farms here 0/1

up against: the ginger people 7, bali's best 4, gem gem 3, butterfields 1, haribo 1

WalnutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 16 SKUs (fleet median 4.5)Signature Farms here 0/1

up against: sunridge farms 4, diamond 3, red barn 2, arroyo seco 1, Earthside Farms 1

Mixed NutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 12 SKUs (fleet median 4)Signature Farms here 0/1

up against: planters 3, burke's naturals 1, from the fields’ 1, sahale snacks 1, sunridge farms 1

PeanutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 21 SKUs (fleet median 9)Signature Farms here 0/1

up against: planters 8, hampton farms 5, feridies 3, beer nuts brand snacks 1, Earthside Farms 1

PecansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 10 SKUs (fleet median 3.5)Signature Farms here 0/1

up against: arroyo seco 3, sunridge farms 3, diamond 1, mitica 1, sahale snacks 1

PretzelsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 42 SKUs (fleet median 16)Signature Farms here 0/1

up against: snyder's of hanover 18, quinn snacks 5, sunridge farms 5, dot's 3, snack factory 3

Sweet Mini Bell PeppersEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 3 SKUs (fleet median 2)Signature Farms here 0/1

up against: del fresco pure 1, delcabo 1, irigoyen farms 1

Baby Bella MushroomsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 3 SKUs (fleet median 2.5)Signature Farms here 0/1

up against: highline mushrooms 2, highline 1

Cherry TomatoesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 5 SKUs (fleet median 3)Signature Farms here 0/1

up against: del cabo 3, sunset brands 1, village farms 1

Chocolate Covered Dried FruitEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 6 SKUs (fleet median 3)Signature Farms here 0/1

up against: mavuno harvest 2, barnana 1, sunridge farms 1, tru fru 1

Deli HamEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 11 SKUs (fleet median 8)Signature Farms here 0/1

up against: applegate 3, columbus 2, boar's head 1, dietz & watson 1, hillshire farm 1

Dried MangoEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 8 SKUs (fleet median 5)Signature Farms here 0/1

up against: sunridge farms 2, amphora 1, Earthside Farms 1, gus's 1, made in nature 1

Dried PineapplesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 3 SKUs (fleet median 2)Signature Farms here 0/1

up against: gus's 1, solely 1

+ 8 more categories (mostly fully stocked or too thin to matter).