Suzie's at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Suzie's is a brand specializing in organic condiments and crackers, known for using clean, simple ingredients without preservatives or artificial additives.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 10 new doors to enter.
Fairfax Market merchandises 15 of the 15 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Suzie's plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in crackers. Each dot is a product on the shelf, by its cost per oz (hover for which). Suzie's (orange) sits below the shelf.
What to bring to expand
Suzie's’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
