Annie's vs Simple Mills · Bay Area shelf head-to-head
Annie's and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills is in more Bay Area grocersAnnie's fields the deeper lineupSimple Mills sits further up the premium end
Annie's
Simple Mills
73
brand power
71
130
products
75
21
categories
13
21
grocers
22
76.5¢
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Simple Mills
Distribution · 30% of score88·92
carried in 21 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies5 vs 16 SKUs
<1% of shelf
only Annie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Simple Mills
