Applegate vs Niman Ranch · Bay Area shelf head-to-head
Applegate and Niman Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Applegate
Niman Ranch
72
brand power
63
111
products
58
18
categories
11
21
subcategories
30
20
grocers
17
$1.35
price per oz
$1.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Niman Ranch
Distribution · 30% of score83·71
carried in 20 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Niman Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Niman Ranch
