Applegate vs Whole Foods Market · Bay Area shelf head-to-head
Applegate and Whole Foods Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersWhole Foods Market fields the deeper lineup
Applegate
Whole Foods Market
72
brand power
49
111
products
212
18
categories
29
20
grocers
1
$10.49
avg price
$9.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Whole Foods Market
Distribution · 30% of score83·4
W
carried in 20 of 24 Bay Area grocers·exclusive to Whole Foods Market
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Applegate
only Whole Foods Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Whole Foods Market
