Barilla vs Garofalo · Bay Area shelf head-to-head
Barilla and Garofalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla carries more Brand PowerBarilla is in more Bay Area grocersBarilla fields the deeper lineupGarofalo sits further up the premium end
Barilla
Garofalo
55
brand power
41
51
products
28
4
categories
4
22
subcategories
17
15
grocers
10
27.4¢
price per oz
38.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barilla▭ Garofalo
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
only Garofalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barilla · Garofalo
