Lining them up…
Berkeley Bowl and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
exclusive to Berkeley Bowl·carried in 10 of 24 Bay Area grocers
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berkeley Bowl · Cadia
335 products in the catalog·194 products in the catalog
spans 53 categories·spans 54 categories
~4% average share on the shelves it competes on·~2% average share on the shelves it competes on
