Bibigo vs Amy's Kitchen · Bay Area shelf head-to-head
Bibigo and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineup
Bibigo
Amy's Kitchen
56
brand power
69
30
products
139
11
categories
14
14
subcategories
22
12
grocers
19
$3.83
price per oz
77.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bibigo▭ Amy's Kitchen
Distribution · 30% of score50·79
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals3 vs 39 SKUs
only Amy's Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bibigo · 1
only Amy's Kitchen · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bibigo · Amy's Kitchen
