Cadia vs Roland Foods · Bay Area shelf head-to-head
Cadia and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerRoland Foods is in more Bay Area grocersCadia fields the deeper lineupRoland Foods sits further up the premium end
Cadia
Roland Foods
57
brand power
51
194
products
56
54
categories
19
10
grocers
11
37.0¢
price per oz
78.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Roland Foods
Distribution · 30% of score42·46
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments13 vs 13 SKUs
1% of shelf
only Roland Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roland Foods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Roland Foods