Delallo vs Rummo · Bay Area shelf head-to-head
Delallo and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo fields the deeper lineupDelallo sits further up the premium end
Delallo
Rummo
63
brand power
51
79
products
29
23
categories
2
31
subcategories
15
15
grocers
15
$1.49
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delallo▭ Rummo
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta25 vs 28 SKUs
2% of shelf
only Delallo
only Rummo
no top category Delallo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Delallo · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delallo · Rummo
